Kickstarter info for upcoming Anthology “Kill For A Copy”

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Supporting the Dark Chapter Press Kill For A Copy Kickstarter

A brief guide to Kickstarter

For those not in the know, Kickstarter is a well-established crowdfunding platform, favoured by creative enterprises. A target sum is set by the project creator, across a specified period of time. A reward and pledge structure is set in place and the campaign goes live.

People view each project and, upon finding one they wish to support, select a pledge level, input their details so that at the end of the campaign, funds can be taken and forwarded to the project creator.

Typically, a Kickstarter item will cost more than it would to purchase the item directly at retail, as those backing the project aim to support the project’s overall goal – to build the prototype, or to generate marketing funds – not simply to take the finished product at the end.

Importantly, if a campaign does not reach its funding goal in the allotted time, then no money will be taken from any of the backers. The backers pay nothing, and the project creator needs provide nothing. This approach is known as all or nothing.

All or nothing ensures that only the minimum funds to actually make the project a reality, will actually render the project creator liable to produce the goods, and the backer liable to pay (otherwise backers would pay for a project that could only be partially finished, which is no good to any party).

 

Dark Chapter Press

Born on the back of a small, but successful Kickstarter campaign, Dark Chapter Press launched in August 2014, led by Editor and Proprietor Rob McEwan, who placed his works as Jack Rollins under the brand to ensure that products were on sale immediately. The revenue from these sales have maintained the Dark Chapter Press website, financed cover art, marketing and prizes for competitions.

Since then, over 52,000 people have visited the Dark Chapter Press website and hundreds of story submissions have been received.

Dark Chapter Press has a growing reputation among writers for quick, polite and open communication. This has been especially well-received by new and aspiring authors, who have become accustomed to waiting for endless amounts of time to have their work acknowledged, only to find it rejected.

January 2015 saw Dark Chapter Press hold Writer’s Block month, in which writing exercises were posted on the site blog, to stimulate and inspire. Furthermore, support was given by some independent authors and 3 established horror fiction writers including David Kelly and best-selling authors Shaun Hutson and Graham Masterton.

 

Kill For A Copy

Our first anthology is based on submissions from our open submission call. There is no common theme among the stories, it is simply a collection of compelling tales to be enjoyed. The majority of the authors are at the early stages of their writing career and would perhaps have seen their work overlooked at another publishing house. Dark Chapter Press has the luxury of being able to consider each piece and help the author to develop their story until it is just right to be told.

The crowning glory of this particular anthology is that Shaun Hutson has yet again pledged his support for Dark Chapter Press, providing the foreword to this, our first anthology.

The importance of this can not be overstated; new writers get to share a cover with a best-selling author – this is a unique and exciting opportunity for each of our contributors. Yes, they get the bragging rights. Yes, it looks great on their writer’s CV. Not only that, with a heavyweight name like Shaun Hutson involved, copies will sell at retail and the work stands to reach a much wider audience than anything the authors have produced before.

 

You need to know this

First of all, you have to know this: the book, Kill For A Copy will be released whether this campaign is successful or not. Secondly, when it is released, it will sell at retail for around £9.99. This is significantly less than the pledge amount to get the paperback via Kickstarter.

Why is that? If you purchase the book from retail, your name won’t be in the back of it in the special thanks page. You yourself will not have your name in a book that was joined by a best-selling author.

Waiting for retail will also mean that the authors themselves remain on the original payment proposal, which involves waiting for sales and taking a share of the net profits. It also means we would have a limited budget for marketing, meaning the sales would be slower than we like, until word breaks out.

 

What your support will mean

Hitting the initial target of £4,000 will mean that the book is released with each author receiving a professional rate for their work, which is 3p per word. This replaces the royalty structure and so they are paid a one-off payment which would otherwise take months to accrue.

Within that same target amount, we will have enough money to pay for 3-6 months advertising in a UK-based horror magazine. This focused advertising will help place Dark Chapter Press firmly in the minds of horror fans and increase awareness of the book and in turn the individual contributors. Unknown writers become better known, and a small business begins to expand.

Those who backed the project at the paperback level (there is a more modest level for those who wish only to support at E-book level), will find their names included in the Special Thanks honour roll in both the book itself and on the Dark Chapter Press website.

What if we hit the initial goal?

That’s when the fun really starts. We have a number of Stretch Goals already in place, which enhance the reward tiers. By that, as an example, if you pledged £25, you would not only receive the book and your name in the Special Thanks page, but you would also start to accrue additional rewards such as Dark Chapter Press bookmarks, right through to the production of a Kickstarter exclusive edition of the book, for backers only. The retail version would be different, making this stretch goal completely unique and collectable. One of the other stretch goals includes our next release, and so, for no additional cost, you gain added value.

There are also some add-on items, our previously released titles, which are included slightly below the retail price, exclusively for this campaign. To pick these up, simply edit your pledge amount to include the cost of that book, and at the end of the successful campaign, you will receive a survey in which you specify which books you ordered.

Want to help, but don’t want the rewards?

It is possible to pledge any amount you wish, and simply select that you do not wish to receive any reward.

What if you want to change your pledge?

You simply select the option to manage your pledge and edit the amount to accommodate, for example add-on products that you wish to receive.

Ready to come on-board?

All of the details of this campaign are available on the project page, which you can visit using the link below:

http://kck.st/1EJHzDV

If you want to know more about Dark Chapter Press, join us at:

http://www.darkchapterpress.com/

http://www.facebook.com/darkchapterpress

http://www.twitter.com/dark_chapter_UK

or feel free to email me directly for information or guidance on this campaign at:

 

darkchapterpress@gmail.com – Enter Kickstarter Query in the subject line.

 

My thanks,

 

Rob McEwan

Editor and Proprietor

Dark Chapter Press

 

 

 

Taking fiction into dark places

M: 0795 831 0139 E: darkchapterpress@gmail.com www.darkchapterpress.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Supporting the Dark Chapter Press Kill For A Copy Kickstarter

A brief guide to Kickstarter

For those not in the know, Kickstarter is a well-established crowdfunding platform, favoured by creative enterprises. A target sum is set by the project creator, across a specified period of time. A reward and pledge structure is set in place and the campaign goes live.

People view each project and, upon finding one they wish to support, select a pledge level, input their details so that at the end of the campaign, funds can be taken and forwarded to the project creator.

Typically, a Kickstarter item will cost more than it would to purchase the item directly at retail, as those backing the project aim to support the project’s overall goal – to build the prototype, or to generate marketing funds – not simply to take the finished product at the end.

Importantly, if a campaign does not reach its funding goal in the allotted time, then no money will be taken from any of the backers. The backers pay nothing, and the project creator needs provide nothing. This approach is known as all or nothing.

All or nothing ensures that only the minimum funds to actually make the project a reality, will actually render the project creator liable to produce the goods, and the backer liable to pay (otherwise backers would pay for a project that could only be partially finished, which is no good to any party).

 

Dark Chapter Press

Born on the back of a small, but successful Kickstarter campaign, Dark Chapter Press launched in August 2014, led by Editor and Proprietor Rob McEwan, who placed his works as Jack Rollins under the brand to ensure that products were on sale immediately. The revenue from these sales have maintained the Dark Chapter Press website, financed cover art, marketing and prizes for competitions.

Since then, over 52,000 people have visited the Dark Chapter Press website and hundreds of story submissions have been received.

Dark Chapter Press has a growing reputation among writers for quick, polite and open communication. This has been especially well-received by new and aspiring authors, who have become accustomed to waiting for endless amounts of time to have their work acknowledged, only to find it rejected.

January 2015 saw Dark Chapter Press hold Writer’s Block month, in which writing exercises were posted on the site blog, to stimulate and inspire. Furthermore, support was given by some independent authors and 3 established horror fiction writers including David Kelly and best-selling authors Shaun Hutson and Graham Masterton.

 

Kill For A Copy

Our first anthology is based on submissions from our open submission call. There is no common theme among the stories, it is simply a collection of compelling tales to be enjoyed. The majority of the authors are at the early stages of their writing career and would perhaps have seen their work overlooked at another publishing house. Dark Chapter Press has the luxury of being able to consider each piece and help the author to develop their story until it is just right to be told.

The crowning glory of this particular anthology is that Shaun Hutson has yet again pledged his support for Dark Chapter Press, providing the foreword to this, our first anthology.

The importance of this can not be overstated; new writers get to share a cover with a best-selling author – this is a unique and exciting opportunity for each of our contributors. Yes, they get the bragging rights. Yes, it looks great on their writer’s CV. Not only that, with a heavyweight name like Shaun Hutson involved, copies will sell at retail and the work stands to reach a much wider audience than anything the authors have produced before.

 

You need to know this

First of all, you have to know this: the book, Kill For A Copy will be released whether this campaign is successful or not. Secondly, when it is released, it will sell at retail for around £9.99. This is significantly less than the pledge amount to get the paperback via Kickstarter.

Why is that? If you purchase the book from retail, your name won’t be in the back of it in the special thanks page. You yourself will not have your name in a book that was joined by a best-selling author.

Waiting for retail will also mean that the authors themselves remain on the original payment proposal, which involves waiting for sales and taking a share of the net profits. It also means we would have a limited budget for marketing, meaning the sales would be slower than we like, until word breaks out.

 

What your support will mean

Hitting the initial target of £4,000 will mean that the book is released with each author receiving a professional rate for their work, which is 3p per word. This replaces the royalty structure and so they are paid a one-off payment which would otherwise take months to accrue.

Within that same target amount, we will have enough money to pay for 3-6 months advertising in a UK-based horror magazine. This focused advertising will help place Dark Chapter Press firmly in the minds of horror fans and increase awareness of the book and in turn the individual contributors. Unknown writers become better known, and a small business begins to expand.

Those who backed the project at the paperback level (there is a more modest level for those who wish only to support at E-book level), will find their names included in the Special Thanks honour roll in both the book itself and on the Dark Chapter Press website.

What if we hit the initial goal?

That’s when the fun really starts. We have a number of Stretch Goals already in place, which enhance the reward tiers. By that, as an example, if you pledged £25, you would not only receive the book and your name in the Special Thanks page, but you would also start to accrue additional rewards such as Dark Chapter Press bookmarks, right through to the production of a Kickstarter exclusive edition of the book, for backers only. The retail version would be different, making this stretch goal completely unique and collectable. One of the other stretch goals includes our next release, and so, for no additional cost, you gain added value.

There are also some add-on items, our previously released titles, which are included slightly below the retail price, exclusively for this campaign. To pick these up, simply edit your pledge amount to include the cost of that book, and at the end of the successful campaign, you will receive a survey in which you specify which books you ordered.

Want to help, but don’t want the rewards?

It is possible to pledge any amount you wish, and simply select that you do not wish to receive any reward.

What if you want to change your pledge?

You simply select the option to manage your pledge and edit the amount to accommodate, for example add-on products that you wish to receive.

Ready to come on-board?

All of the details of this campaign are available on the project page, which you can visit using the link below:

http://kck.st/1EJHzDV

If you want to know more about Dark Chapter Press, join us at:

http://www.darkchapterpress.com/

http://www.facebook.com/darkchapterpress

http://www.twitter.com/dark_chapter_UK

or feel free to email me directly for information or guidance on this campaign at:

 

darkchapterpress@gmail.com – Enter Kickstarter Query in the subject line.

 

My thanks,

 

Rob McEwan

Editor and Proprietor

Dark Chapter Press

 

 

 

Taking fiction into dark places

M: 0795 831 0139 E: darkchapterpress@gmail.com www.darkchapterpress.com

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